现在中国城市广播电视面对国际上巨大的竞争压力,在优化过程中有很多阻碍与挑战。鉴于此,城市广播电视应该开展制度完善活动,创造崭新的广播电视局面,探究绝妙的策略。而且一定要有政府的决策支撑,经过持续的体制完善保证自身的竞争优势。一、我国城市广播电视未来发展趋势(一)广播电视栏目品牌化和节目本土化趋势第一,务必对节目的观众展开年龄确定,且依据观众群体来确定栏目的类型与内容,从而招有关的广告合作对象。第二,依据观众要求,用观众喜 Nowadays, China’s urban radio and television face enormous international competition pressure and there are many obstacles and challenges in the optimization process. In view of this, the city radio and television should carry out institutional improvement activities to create a brand new radio and television situation and explore the brilliant strategy. And we must have the government’s decision-making support, through continuous improvement of the system to ensure its own competitive advantage. First, the future development trend of China’s urban radio and television (a) radio and television programs and brand localization localization trend first, be sure to set the age of the audience to determine the program, and based on the audience to determine the type and content of the column, which strokes related Advertising partners. Second, based on the audience’s request, use the audience like