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随着互联网流量红利的逐渐消失,与线下的融合成为阿里、京东们瞄准的零售新蓝海。通过股权合作、战略合作甚至自建门店下沉线下的方式拓展实体零售市场、抢占新入口的战争,才刚刚开始。春节前后,数档文化类综艺节目从“娱乐至死”的荧屏突围而出,如央视《朗读者》开播、黑龙江卫视与腾讯视频等合作的《见字如面》持续热播。它们前期都以小众
With the gradual disappearance of the Internet traffic dividend, the convergence with the offline became a retail new blue sea targeted by Ali and Jingdong. It is only at the beginning that the stock market cooperation and strategic cooperation and even self-built stores have deepened the physical retail market and seized the new entrance to the war. Before and after the Spring Festival, a number of cultural variety shows broke out from the screen of “Entertainment to the Dead,” such as CCTV “Reader” was launched and Heilongjiang Satellite TV and Tencent Video co-operated with “Seeing the Word”. They are all niche early