１９９９年我国化妆品市场平稳增长 ,化妆品市场的细分化和品类的细分化逐渐明显 ,新产品层出不穷 ,高科技含量不断提高。从品牌来看 ,１９９９年体现了如下特点 :（１）合资品牌和国外品牌是化妆洗涤用品市场的主角中国人口众多 ,化妆洗涤用品市场容量十分可观 ,国外不少企业 In 1999, the cosmetics market in our country grew steadily. The segmentation of the cosmetics market and the breakdown of the categories gradually became apparent. New products emerged in an endless stream and the high-tech content continued to increase. From the brand point of view, in 1999 reflects the following characteristics: (1) joint venture brand and foreign brands are the protagonist of the makeup detergent market China’s large population, capacity detergent market is very impressive, many foreign enterprises