21世纪标榜的是网络迅猛发展及科技日新月异,以网络为有效载体的多媒体技术蓬勃发展,催生了巨大的舆论探讨,推动着社会民主化进程。而网络舆论是柄双刃剑,既存的负面效应也引发了社会各界的持续关注,特别是其对大学生成长培养的负面效应一度成为高校教育改革的重点研究内容。本文主要针对多媒体背景下大学生网络舆论的引导与教育进行分析,发现问题并提出对应的解决策略,以期做好多媒体背景下大学生的网络舆论引导。 In the 21st century, the rapid development of the Internet and the ever-changing technology lead to the rapid development of multimedia technology with the effective network as its carrier, which has given rise to a huge discussion of public opinion and promoted the process of democratization of society. However, the public opinion on the Internet is a double-edged sword. The existing negative effects have also caused continuous concern from all walks of life. In particular, its negative effect on the growth and development of college students has been the key research content in the reform of higher education. This article mainly analyzes the guidance and education of undergraduates’ online public opinion under the background of multimedia, discovers the problems and puts forward the corresponding solutions strategies, in order to do a good job of guiding the public opinion of the internet under the background of multi-media.