一、引言随着经济的不断发展,旅游者需求也在不断变化,在体验旅游大发展的形势下,佛教旅游发展也遇到诸多问题。一方面,景区提供的佛教旅游活动单一,游客对佛教文化深刻的内涵体验感不强;另一方面,佛教旅游开发层次浅,不能满足目前国内旅游者的旅游需求,旅游者体验质量也低。任何旅游地的客源市场是由不同人口和社会特征的细分市场组成的,不同细分市场的旅游者的旅游动机和需要各不相同,对旅游目的地的实际感受和体验 I. INTRODUCTION With the constant development of economy, the demand of tourists is changing constantly. Under the situation of experiencing the great development of tourism, many problems have also been encountered in the development of Buddhist tourism. On the one hand, Buddhism tourism provided by the scenic spot is single, tourists’ perception of the deep connotation of Buddhism culture is not strong; on the other hand, the development of Buddhism tourism is shallow and can not satisfy the current domestic tourists’ travel needs and the quality of tourists’ experience is also low. The tourist market of any tourist destination is composed of market segments with different demographics and social characteristics. The tourist motivation and needs of tourists in different market segments are different, and the actual feelings and experiences of tourist destinations