我从来就不是传统的广告人,我从来也不觉得奥美是传统的广告公司,因为我们不断地在创新,所以我觉得我们不会死的,我们只是老一点。有时候未来会带给我们更多的希望和乐观。第一个趋势:成王败寇。中国市场早已高度品牌化,强势品牌的增值能力是很强的。把2014年最佳价值中国品牌100强的股票指数拿来做一个比较,在2010年7月到2013年的10月,增加了5.4%;进入中国品牌价值排行榜前50强的公司,它们的价值增加了31.1%;而前十强的品牌,价值翻了一番,达到了98%。这说明做品牌还是大有可为的。第二个趋势:中国引领全球。中国的互联网早已经进入了移动互联网,这个土壤可能是全球最肥沃的。根据最新的报告,中国移动互联网的用户已经突破了8.5亿。消费者已经 I have never been a traditional advertiser. I never think that Ogilvy & Mather is a traditional advertising agency. Because we are constantly innovating, I think we will not die, and we are just getting older. Sometimes the future will bring us more hope and optimism. The first trend: defeat Kou. The Chinese market has long been highly brand-name, strong brand value-added ability is very strong. A comparison of the 2014 Best Value Chinese Brands 100 stock index with a 5.4% increase from July 2010 to October 2013; the top 50 companies in China’s brand value list, their Value increased 31.1%; while the top ten brands, the value has doubled, reaching 98%. This shows that the brand is still promising. The second trend: China leads the world. China’s Internet already has entered the mobile Internet, the soil may be the world’s most fertile. According to the latest report, China Mobile Internet users have exceeded 850 million. Consumers already