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本文运用SWTO模型分析了长沙会展产业发展的优势、劣势、机会与威胁,并针对长沙会展产业存在的劣势与威胁提出了相应的发展对策。
This paper analyzes the advantages, disadvantages, opportunities and threats of the development of convention and exhibition industry in Changsha using SWTO model and puts forward corresponding countermeasures for the disadvantages and threats existing in the convention and exhibition industry in Changsha.