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国际4A和本土客户在向着协调发展、通力合作这一目标的进程中,必先经历一段相互磨合的过程如同在中国其他经济领域也同样存在着西方成熟运作模式和中国本土特色运作模式的矛盾和冲突。国际4A广告公司和他们所服务的国际品牌共同进入中国并且带来了一整套非常成熟的西方广告运作模式。这套广告运作模式的核心就是消费者洞察和品牌理念,广告公司担任非常清晰的角色:从消费者
In the process of coordinated development and concerted cooperation, both international 4A and local clients must first undergo a process of mutual adjustment as the contradiction between the mature western operation mode and the local operation mode of Chinese characteristics in other economic fields of China conflict. International 4A advertising companies and international brands they serve together into China and brought a set of very mature Western advertising mode of operation. At the heart of the advertising model is consumer insight and brand philosophy, with advertising companies playing a very clear role: from the consumer