广告是现代企业参与市场竟争的一个强有力的手段，它能够树立和改善企业形象，影响消费者的心理偏好，使其熟悉和喜欢本企业的产品，作出有利于企业的选择。近年来，广告创作中以人物为素材的电视广告和户外平面广告越来越被重视。由于人物具有一般物质形体所不具备的“表现的可 Advertising is a powerful way for modern enterprises to participate in the market competition. It can establish and improve corporate image, influence consumers’ psychological preferences, make them familiar with and enjoy the products of the enterprise, and make choices favorable to the enterprise. In recent years, the people who make advertisements have drawn increasing attention as the television commercials and outdoor print advertisements of characters. As the character has the general physical form does not have ”performance can