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媒介具有象征性现实的功能,媒介影像中的信息传递是农民认识世界、把握机会、完善自己的重要途径,而电视则成为农民获取信息的主要途径。本文通过对农村观众电视信息需求的调查,总结了农村观众信息需求的状况及影响因素。
The media has the function of symbolic reality. The transmission of information in media images is an important way for peasants to know the world, seize opportunities and improve themselves. Television is the main way for peasants to obtain information. This paper summarizes the information needs of rural audiences and their influencing factors through the survey of rural audiences’ television information needs.