资本是什么?资本就是钱,但资本不同于赞助。艺术赞助是不求回报的。而资本得通过市场途径获得金融利益,不但求回报,而且还要超值回报,所以,资本的本质就是功利。有人对资本的功利本质反感,也有人认为该热烈拥抱资本,认为资本是推进艺术的力量。但资本不仅是市场,也不仅是买卖,艺术和资本更不是简单的利弊关系。 What is capital? Capital is money, but capital is different from sponsorship. Art sponsorship is not asking for anything. Capital gains financial benefits through market channels, not only for returns, but also for rewarded value. Therefore, the essence of capital is utilitarianism. Some people are intrinsically displeased with the utilitarian nature of capital. Some people think that it is a warm embrace of capital, thinking that capital is the power to promote the arts. But capital is not just a market, it is not just a sale, it is more than a simple pros and cons of art and capital.