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时至今日,消费者已接受了便利、易访问且透明的数字化购物方式,并希望在他们最钟爱的零售商以及品牌的实体店、网站和移动应用之间获得无缝购物体验。但仅是满足消费者期望仍然不足以让企业在市场竞争中拔得头筹。中国最大的互联网企业已经在实体商店设施建设上投入大量资金,试图占据线下零售的支配地位,就像在线上那样。当线上与线下的界限越来
Today, consumers have embraced a convenient, accessible and transparent digital shopping experience and want a seamless shopping experience between their favorite retailers and branded stores, websites and mobile apps. But just meeting consumer expectations is still not enough for businesses to take the lead in market competition. China’s largest Internet company has invested heavily in physical store facilities in an attempt to dominate offline retail, as it did online. When the boundaries of online and offline more