在现代企业制度条件下,市场竞争日益激烈,从而造成企业间文化的竞争。从企业文化激励的角度看,广泛深入的宣传教育活动是实施文化激励的重要手段,对内以营造氛围为目地,对外以塑造 Under the conditions of the modern enterprise system, market competition is becoming increasingly fierce, resulting in cultural competition among enterprises. From the point of view of encouragement of corporate culture, extensive and in-depth publicity and education activities are an important means of implementing cultural incentives. For the purpose of creating an atmosphere for the purpose of building an atmosphere,