近年来,POP 广告及包装这一独特新颖、快捷、便和的广告及包装形式越来越风靡华夏大地,商业界和企业纷纷采用这一别开生面的促销手段积极拓开市场。POP,即 Point of purchase advert-isement,译为“销售现场广告”。POP 包装,可称为广告式包装。随着巨大商场的出现,POP 广告及包装应运而生,充当起“无声推销员”的角色。它不需借助其他的媒体,如电视、报刊、路牌、灯箱等形式进行宣传,而是直接在销售点通过广告及包装自身的“广告牌”这一自我的广告与包装相结合的宣传形式,把商品内容、特征、优点、 In recent years, POP advertising and packaging of this unique new, fast, convenient and more forms of advertising and packaging swept the Chinese land, the business community and businesses have adopted this unique marketing efforts to actively open up the market. POP, that is Point of purchase advert-isement, translated as “sales site advertising ”. POP packaging, can be called ad-type packaging. With the emergence of huge shopping malls, POP advertising and packaging came into being as a “silent salesman” role. Instead of using other media such as television, newspapers, street signs, light boxes and other forms of publicity, it directly through the advertising at the point of sale and packaging their own “billboard ” This is a combination of advertising and packaging promotion Form, the product content, features, advantages,