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“如果真想为广大基民服务,那我们就应该帮助基民了解基金,让他们做出更好的决策。”提起摩根士丹利华鑫基金副总秦红,人们总会首先想到她的“基金投资心理研究”。她将西方的投资决策心理理论和东方的文化结合,提出了“参照点漂移”、“七情六欲”、“修六度”等一系列崭新的概念。为何会特意研究投资者心理?因为她发现90%的投资人被情绪所干扰、投资人即使赚钱也无法快乐,
“If you really want to serve the broad masses of people, then we should help people understand the fund, so that they can make better decisions. ” Mention Morgan Stanley Huaxin Fund Vice President Qin Hong, people always think of the first Her “fund investment psychology ”. She combines the theory of investment decision-making in the West with the oriental culture and puts forward a series of brand-new concepts such as “Reference Point Drift ”, “Six Loves ” and “Six Degrees ”. Why deliberately study investor psychology? Because she found that 90% of investors are emotionally disturbed, investors can not even make money happy,