什么是新产品?传统观念认为“新产品是运用新技术、新材料,或具备新功能、新结构、新利益的产品。”这是典型的技术导向的新产品概念,正是这个概念阻碍了产品创新,它使得人们认为产品创新是一项技术工作而不是营销工作,是技术部门的事,与营销人无关,以致很多业务员把没有适销对路的产 What is a new product? The traditional view that “new products is the use of new technologies, new materials, or have new features, new structures, new products.” This is a typical technology-oriented new product concept, it is this concept Hinder the product innovation, it makes people think that product innovation is a technical work rather than marketing, is the technical department, has nothing to do with marketing, so many salesman did not have marketable products