雅安市生态资源丰富,是国家生态文化旅游融合发展试验区,是我国生态文明建设中的代表性区域。基于此,本文以雅安市为研究区域,通过讨论会形式对雅安旅游相关从业人员进行调查,最终确定雅安市旅游开发现状并提出措施,为区域旅游发展政策提供参考。 Ya’an is rich in ecological resources and is a pilot zone for the integration of national ecological culture and tourism. It is also a representative area in the construction of ecological civilization in China. Based on this, this paper takes Ya’an as a research area, conducts a survey on tourism-related employees in Ya’an by means of seminars, and finally determines the present situation of tourism development in Ya’an and puts forward measures to provide reference for regional tourism development policies.