1.“大数据”时代的特征大数据,或称巨量数据、海量数据,是由数量巨大、结构复杂、类型众多数据构成的数据集合,是基于云计算的数据处理与应用模式,通过数据的集成共享,交叉复用形成的智力资源和知识服务能力。最早提出“大数据”时代到来的是全球知名咨询公司麦肯锡,麦肯锡给出的定义:“数据,已经渗透到当今每一个行业和业务职能 1. Characteristics of the ”Big Data“ Era Big data, or huge data, huge data, is a collection of data made up of a large number of complicated structures and many types of data, and is a data processing and application mode based on cloud computing. Through the integration of data sharing, cross-reuse formed by the intellectual resources and knowledge service capabilities. The earliest proposed ”big data “ era is the arrival of the world-renowned consulting firm McKinsey, McKinsey gives the definition: ”data, has infiltrated every industry and business functions today