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数字生态下的内容营销升级关键词:大数据、内容营销、娱乐营销、DSP与精准投放内容营销带来冲击丁晓云品友互动全国营销副总裁在刚刚发布的百度品牌数字资产中,有两个主要的指标,一个是它在互联网上和品牌相关内容的数量,另外一个是它整体内容的活跃度和美誉度。这无疑表现出内容营销给我们的冲击和重要性。内容为王葛威优酷土豆集团副总裁&内容营销总经理内容是核心,也是驱动力,我们都知道,内容营销最重要的是增加客户的黏性,能够让用户和消费者去追随内容。这是最基本的门槛,找对人,说对话。
Digital Marketing, Content Escalation Keywords: Big Data, Content Marketing, Entertainment Marketing, DSP and Impressive Delivery of Content Marketing Impact Ding Xiaoyun, VP of National Marketing, Polaris Interactive In the recently released digital assets of Baidu brand, there are two major One is its number of content related to the brand on the Internet and the other is the activity and reputation of its overall content. This undoubtedly shows the impact and importance of content marketing to us. Content is Wang Gewei Youku Tudou Group vice president and general manager of content marketing Content is the core, but also the driving force, we all know that the most important content marketing is to increase customer stickiness, allowing users and consumers to follow the content. This is the most basic threshold, looking for people, talking.