1954年,M＆M’s以一句“只融在口,不融在手”的USP(独特销售主张)称霸巧克力市场49年之久。49年后的今天,M＆M’s以魅不可挡的色彩为自己再披战衣。1960年,M＆M’s在传统棕色的基础上,为巧克力豆穿上色彩缤纷的“外衣”,推出红、黄、绿三色的彩色巧克力,以吸引巧克力的最大消费群体儿童,结果M＆M’s的第一批彩色巧克力大受欢迎。倍受鼓舞的M＆M’s再接再厉创造巧克力市场的色彩神话——1976年橙色豆加入,1987年红色豆回归,1995年蓝色豆加入,2002年紫色豆加盟,而M＆M’s每新增一种色彩 In 1954, M & M’s dominated the chocolate market for 49 years with the USP (Unique Sales Proposition) “Just Melt in Your Hands, Not In Your Hands.” 49 years later, M & M’s rebuffed his vest in incredible colors. In 1960, M & M’s put on the colorful “outerwear” of chocolate beans on the basis of the traditional brown and introduced the red, yellow and green colored chocolates to attract the largest consumers of chocolates. As a result, M & M’s first batch Color chocolate is very popular. Encouraging M & M’s to work hard to create the myth of the chocolate market - orange beans added in 1976, red beans returned in 1987, blue beans added in 1995, purple beans joined in 2002, and M & M’s every new color