一批以“新中产阶层”为主要用户群的创业项目,雨后春笋般活跃在大众视线之中,不少专注于早期投资的风投机构已经将“中产阶层生活方式”作为主要关注和投资的方向。就连最新的一期《经济学人》杂志都忍不住讨论中国的新中产,毕竟“这个阶层在上个世纪90年代末期之前尚未出现”。从2015年年中开始,新中产和消费升级成为诸多投资机构和创业公司的热词。2016年普遍被认为是 A number of startups focused on the “new middle class” have mushroomed in the public eye. Many venture capital firms specializing in early stage investments have focused on the “middle class lifestyle” And the direction of investment. Even the latest issue of The Economist magazine could not help but discuss China’s new middle class, after all. “This class has not emerged before the late 1990s.” Beginning in mid-2015, new middle class and consumer upgrades have become hot words for many investment institutions and start-up companies. 2016 is generally considered to be