长期以来,中国的公立电视台的角色一直存在着混淆,说它是公共电视台吧,其运作模式却是通过广告收益维持运转,说它是商业电视台吧,又承担着政府部门宣传的任务。两种彼此冲突的角色,彼此拉扯纠结造就了今天我们的电视节目结构。在世界上大多数国家,公共电视台和商业电视台是彼此分营的。公共电视台承担知识和信息普及的功能,而商业电视台是标准的企业,只要不违反国家的法律,以追求收视率为目标,并将收 For a long time, the role of public television in China has always been confused, saying that it is a public television station. Its mode of operation is to maintain its operation through advertising revenue. It says it is a commercial television station and undertakes the task of propaganda by government departments. Two conflicting roles, tugging at each other, created our television program structure today. In most countries in the world, public television and commercial television stations are separated from each other. Public television stations assume the function of popularizing knowledge and information, and commercial television stations are standard enterprises. As long as they do not violate the laws of the country, they aim to pursue the audience rating and will accept