如今 ,面对需求多变的竞争环境 ,许多企业都期望通过有效的研发管理持续地向市场提供满足客户个性化需求的产品 ,以获得综合的竞争优势 ,赢得最大化的增值回报。为此 ,企业一直在寻求清晰的战略来指导这样的产品开发。研究与开发的战略管理 (图１ )正是帮助企业明晰自己的产品 Nowadays, in the face of ever-changing competitive environment, many companies expect to continuously provide products that meet the individual needs of customers through effective R&D management to obtain comprehensive competitive advantages and win maximum value-added returns. For this reason, companies have been seeking a clear strategy to guide such product development. Research and development strategy management (Figure 1) is to help companies clarify their products