随着传媒技术的发展,传播路径和媒介市场在不断地发生着变革。电视媒介单纯依靠内容生产、节目播出、广告创收的传统产业链显然已无法满足市场的需求。在“互联网+”的时代,电视媒体如何借力发力,去赢得更广阔的生存发展空间?本文试图去梳理新媒介环境下电视行业的生存战略。 With the development of media technology, the transmission path and media market are constantly changing. The traditional industrial chain in which television media rely solely on content production, broadcast programs and advertisements has obviously failed to meet the needs of the market. In the era of “Internet + ”, how can the television media exert force to gain a wider space for survival and development? This article attempts to sort out the survival strategy of the television industry in the new media environment.