互联网本身作为一种新型的传播媒介,以其交互性、传播迅速、海量信息等特点成为了众多企业品牌营销的新宠儿,但是就在传统行业企业将目光纷纷投向互联网,开启电子商务营销模式之际,却有不少的企业开始回归传统媒介,进行电视营销。拥有39年历史的知名卫浴品牌乔登,近日便与“湖南卫视·快乐购”达成战略合作伙伴,开辟出新的卫浴营销模式。 As a new type of media, Internet itself has become the new darling of brand marketing of many enterprises due to its interactive features, rapid dissemination and massive information. However, in the traditional industries, enterprises are turning their attention to the Internet and launching e-commerce marketing modes However, there are quite a few enterprises that have started to return to traditional media for television marketing. With 39 years of history, well-known bathroom brand Joe Gordon, recently with the “Hunan TV happy purchase” reached a strategic partnership, open up a new bathroom marketing model.