破碎背景下的市场细分《现代快报》“e时代”首席策划朱政认为,创意从何而来,一是要抓住社会热点,二是要熟知读者的属性,两者兼俱,就能做出好的策划来。随着人们生活水平不断改善,需求越来越个性化,破碎化。如果媒体是个产品,首先要知道读者需要什么。研究 Breaking the market segmentation background “Modern Express” “e era ” Chief Planning Zhu Zheng believes that creativity comes from, one is to seize the social hot spots, the second is to be familiar with the reader’s attributes, both, Will be able to make good planning. As people’s living standards continue to improve, the demand is more and more personalized and fragmented. If the media is a product, we must first know what readers need. the study