网络经济时代企业要打造其核心竞争力 ,就得进行营销创新。创新是企业适应新时代竞争的需要 ,是企业生存和发展的必然 ,而企业要进行营销创新主要应从营销观念、营销策略、营销组合、营销组织、营销管理等五个方面进行 Network economy era enterprises to create their core competitiveness, you have to make marketing innovation. Innovation is the need of enterprises to adapt to the competition of the new era and the inevitable existence and development of enterprises, and the innovation of enterprises to carry out marketing innovation mainly consists of five aspects of marketing concept, marketing strategy, marketing mix, marketing organization and marketing management