在经济全球化向纵深发展的今天,市场竞争日益激烈,技术进步日新月异,单纯依靠产品、要素投入等传统概念上的战略资源所形成的硬实力,已经很难保证企业的长远发展;而企业的理念、精神、品牌等“软实力”,对企业持续发展的作用越来越突出。把文化作为企业潜在的战略资源,推进、实施文化制胜战略,必然成为企业增强凝聚 In today’s economic globalization, competition in the market is becoming increasingly fierce and technology advances with each passing day. It has been very hard to ensure the long-term development of enterprises based solely on the hard power formed by strategic concepts such as product and factor input. The “soft power” of philosophy, spirit, brand, etc., has played an increasingly prominent role in the sustainable development of enterprises. The culture as a potential business strategic resources to promote and implement the strategy of cultural victory will inevitably become a business to enhance cohesion