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如何增强主流价值观的吸引力,是思想政治工作者长久以来不断思考、探索和创新的课题。尤其在信息高度发达的今天,怎样使主流思想价值体系更容易、更自然地被人们所接受,是我们需要进一步思考的问题。通过《恰同学少年》等励志剧热播、“易中天现象”、《读者》的长盛不衰等一系列的文化现象,我们发现,其实大众传媒完全可以在主流价值体系与大众之间搭建一座便利的桥梁。本专题分别从理论层面和现实层面对大众传媒与思想政治工作如何结合的角度组织文章,进行分析,希望为广大思想政治工作者包括媒体从业人员提供新思路。
How to enhance the attractiveness of mainstream values is a topic that ideological and political workers have long been constantly thinking, exploring and innovating. Especially in today’s highly developed information, how to make the mainstream ideological value system easier and more natural to be accepted by people is something we need to think further. Through a series of cultural phenomena such as inspirational play such as “just like a teenager”, “Yi Zhongtian Phenomenon” and “readership”, we find that in fact, the mass media can be used between the mainstream value system and the general public Build a convenient bridge. This topic organizes articles from the perspectives of how the mass media and the ideological and political work are combined from the theoretical level and the realistic level, respectively, and analyzes them in the hope that it will provide new ideas for the broad masses of ideological and political workers, including media practitioners.