电视频道之间的竞争看似是节目制播质量、传播力、影响力的竞争,但最终通常都要落脚为频道品牌的竞争。在信息全球化、传播渠道多元化、审美观念个性化的背景下,电视受众的注意力资源被高度分散,面对近百个电视频道的包围,加之节目内容和形式同质化严重,他们很难对某一个频道萌生较高的忠诚度。有研究认为:“公众的注意力是品牌竞争的最大的资源。而作为品牌,在注意力经济下 The competition between TV channels seems to be the competition of broadcast quality, broadcasting power and influence, but in the end, the competition usually ends up as the channel brand. In the background of globalization of information, diversification of channels of communication and personalization of aesthetic concepts, the attention resources of television audiences are highly dispersed. In the face of the encirclement of nearly 100 television channels and the serious homogenization of program contents and forms, Difficult to a higher channel loyalty. Some studies suggest that: ”The public’s attention is the biggest source of brand competition, and as a brand, in the economy of attention