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在新的形势下,直销企业如何借助媒介的优势进行品牌塑造和营销推广,如何利用媒体来建立自身良好的企业形象,成为直销企业面临的主要问题。为了解决这个问题,作为直销业领导品牌之一的雅芳选择投放央视这一权威媒体,以巩固企业在行业里的领导地位。
Under the new situation, how direct media enterprises make use of the advantage of media to make branding and marketing promotion and how to make use of the media to establish their own good corporate image have become the main problems that direct marketing enterprises face. In order to solve this problem, Avon, one of the direct selling industry leading brands, has chosen CCTV as the authoritative media to consolidate its leading position in the industry.