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智慧旅游公共服务平台体系的建设,对于促进旅游目的地旅游产业转型升级、满足大众旅游时代游客的信息需求、提升旅游企业智慧管理水平等具有重要意义。本文以十堰市为例,探讨智慧旅游背景下十堰市智慧旅游公共服务体系建设当中存在的问题,希望从加大政府支持力度、稳步推进智慧旅游平台建设、积极发展旅游电子商务、建立健全智慧旅游监管机制等方面提升十堰市智慧旅游发展在智慧服务、智慧营销、智慧管理方面的水平。
The construction of smart tourism public service platform system is of great significance for promoting the tourism industry’s transformation and upgrading of tourism destination, meeting the information needs of tourists during the mass tourism era and enhancing the intelligence management level of tourism enterprises. This article takes Shiyan City as an example to discuss the problems existing in the construction of Wisdom Travel Public Service System in Shiyan City under the background of Wisdom Tourism. It hopes to steadily promote the construction of Wisdom Tourism Platform by increasing governmental support, actively develop tourism e-commerce, establish and improve Wisdom Tourism Regulatory mechanisms and other aspects to enhance the development of Wisdom Tourism Wisdom service, wisdom marketing, wisdom management level.