数字化掀起了重新定义竞争边界的六个趋势,每个CEO都在面临一个艰难的决策命题。欧洲某大型保险公司的董事会正在向管理层施压:一家通过互联网提供保险服务的竞争对手,开始对一系列的保险服务削减保费。而在这一过程中,该竞争对手并未使用任何中介机构,而是充分运用了它享誉四方的在线服务品牌,与新科技手段来锁定保险买家。面对竞争,这家欧洲大型保险公司的一些高级管理人员认定,类似的威胁迟早会烟消云散。而另一些高管则指出,善于使用价格比较网站的年轻客户群续订保险的业务订单在大幅下滑。基于对竞争态势的判断,管理层决定加快业务 Digitization has created six trends that redefine the boundaries of competition, with each CEO facing a difficult proposition for decision-making. The board of a major European insurer is putting pressure on management: a rival that offers insurance over the Internet began to cut premiums on a range of insurance services. In the process, the competitor did not use any intermediary agencies. Instead, it made full use of its well-known online service brand to lock in insurance buyers with new technology. In the face of competition, some senior executives at the big European insurer believe similar threats will sooner or later disappear. Others, on the other hand, pointed to a sharp decline in business orders renewed by a younger customer base who is better off using price comparison Web sites. Based on the judgment of the competitive situation, management decided to accelerate the business