2001年可以说是中国互联网业界的多事之秋,一个个经营模式相继破灭,一个个梦想也随之宣告终结。然而在遭遇寒冬的众多网站中,“榕树下”却是一个另类,不但在这个互联网的冬天没有被冻死,反而越活越好,媒体称之为“榕树下现象”。为什么会这样呢?“榕树下”的 CEO 朱威廉这样回答:“榕树下”之所以可以安然地度过冬季,主要是没有进行网络泡沫宣传,我们十分冷静,也就是说我们是将“榕树下”当作传统企业来经营。 2001 can be said that the troubles of the Internet industry in China, one by one business model have been shattered, one by one the dream also will be terminated. However, in many websites that encounter the cold winter, “under the banyan tree” is an alternative. It not only has not been frozen to death in the winter of this Internet, but has been living better and better. The media has called it “under the banyan tree.” Why does this happen? “Zhu Weilian, CEO of Banyan Tree, replied:” Under the banyan tree, “the reason we can safely spend the winter season is mainly because there is no online bubble campaign. We are very calm, that is to say, we are Will be ”under the banyan tree" as a traditional business to operate.