在 3月 1 8～ 1 9日召开的青岛双星集团2 0 0 0年产品开发专题会议上 ,汪海总裁在讲话中把新产品开发提到决定市场营销成功的地位加以强调 ,提出以产品开发、广告宣传、经营推销“三轮驱动”来取得市场成功。并要求树立“大开发”概念 ,其形式上包含综合开发、系列开发和配套开 In March 18 ~ January 9 Qingdao Double Star Group held a product development conference in 2000, Wang Hai, president of the speech in his speech referred to the development of new products to determine the success of marketing to be emphasized that the concept of product development , Advertising, marketing “three-wheel drive” to achieve market success. And asked to establish the concept of “big development”. Its form includes comprehensive development, series development and supporting opening