1984年之前,《现代汉语辞典》还没有“品牌”这个词。改革开放30年来,国外知名品牌涌入中国,国人追随洋品牌,品牌意识萌芽,品牌理念得到启蒙,“中国制造”开始品牌创建的漫漫长路。2009年,在由世界品牌实验室编制的《世界品牌500强》中,中国品牌由2005年的4个席位上升到18个席位,但所占比例仍然不高,同时排名位置靠后,而且上榜品牌不少属于垄断企业。具体到中国茶品牌,情况就更令人担忧,“中国7万茶企抵不过一个立顿。”“中国茶没有大品牌。”普洱茶品牌,同样存在这样的问题。 Before 1984, the term “brand” was not yet available in the Dictionary of Modern Chinese. Over the past 30 years of reform and opening up, well-known foreign brands have poured into China, Chinese people have followed foreign brands, their brand awareness has sprouted, their brand concept has gained enlightenment, and “Made in China” has started a long road to brand creation. In 2009, in the “World Top 500 Brands” compiled by the World Brand Laboratory, Chinese brands rose from 4 seats in 2005 to 18 seats, but the proportion is still not high, while ranking is behind, and Many brands belong to monopoly companies. Specific to the Chinese tea brand, the situation is even more worrying, “China’s 70,000 tea companies can’t reach a Lipton. ” “China tea does not have a big brand.” Pu’er tea brand, there are also such problems.