互联网技术逐渐改变着人们的生活,电子商务商业模式逐渐成熟,传统的电子商务营销有着信息不对称的缺点,这会导致用户流失和交易障碍等问题,基于SNS的电子商务模式是一种新兴的电子商务营销方式,本文简要分析了传统电子商务营销方式,探讨了基于SNS电子商务营销方式的优势,并对其主要的特点和赢利点进行了探究。 Internet technology gradually changes people’s life, the business model of e-commerce has gradually matured, the traditional e-commerce marketing has the disadvantage of information asymmetry, which leads to the problems of user loss and transaction obstacles. The e-commerce model based on SNS is a new E-commerce marketing, this article briefly analyzes the traditional e-commerce marketing, discusses the advantages based on SNS e-commerce marketing, and its main features and profit points were explored.