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近日,国际知名的麦肯锡咨询公司发表的研究报告认为:大型量贩店(hy-permarket)正在中国的零售业中“迅猛”发展,其前景看好,已成为零售业的成功经营模式。市场背景近几年来,中国零售业市场发生了急剧的变化,随着市场的进一步开放,一连串大型卖场的开设,引发了零售业的激烈竞争,传统商店在巨大冲击下面临生存危机。同时,零售业的竞争也引发了居民购物方式的变化,改变了零售业经营管理理念。大型量贩店适应消费主流,
Recently, the research report published by the internationally renowned McKinsey & Company Consulting Company shows that: the large-scale mass market (hy-permarket) is developing rapidly in China’s retail industry with promising prospects and has become a successful business model for the retail industry. Market Background In recent years, the retail market in China has undergone dramatic changes. With the further opening up of the market, the opening of a series of large-scale shopping malls has triggered fierce competition in the retail industry. Under the tremendous impact of traditional stores, traditional stores are facing a crisis of survival. At the same time, competition in the retail industry has also triggered changes in the shopping habits of residents and changed the concept of retail business management. Large discount stores to adapt to consumer mainstream,