本文以祁彪佳(1602—1645)营建豪华私家园亭的动机及社交媒介功能为中心,探讨晚明江南社会在经济繁荣的情形下,士绅对待财富的态度及其价值观念的变化。在巨大的盈余财富面前,他们表现出与大众化知识中俭省生活理想的决裂,而选择在个人富足的享乐与慷慨的施舍之间保持平衡,既追求豪奢的生活方式,又履行某种社会良知的责任,这成为当时一种新的道德准则。 This paper focuses on the motivation and social media functions of luxury private garden kiosks built by Qi Biaojia (1602-1645) to discuss the changes of the gentry’s attitude to wealth and its values ​​under the circumstances of economic prosperity in the late Ming dynasty. In the face of a huge surplus of wealth, they demonstrated a break with the ideal of a thrift in popular knowledge, and opted for a balance between personal enrichment and generous charity, pursuing an extravagant lifestyle and fulfilling some kind of social conscience This became a new moral standard at that time.