中国营销对世界营销的丰富,就是诞生了一些有中国特色的营销词汇,在西方国家的教科书上找不到的营销词汇。在《中国式营销》一书中,我与金焕民老师把中国式营销的核心元素总结为几个关键词汇:交互营销、机遇、销量、渠道、促销、导购、策划、推销、产品。不是说中国营销只关注这9个词汇,而是这几个词汇很中国化,甚至已经不是西方教科书中所表达的本义。正是因为有这些特殊的营销词汇,我们发现即使在大学里营销学得很好的学生,到了一线也束手无策,因为中国营销不按西方教科书的套路出牌。其他还有一些中国专有化的词汇,如铺货、深度分销、终端拦截、终端推广、理货、二批、占仓等。这些词在中国 The abundance of Chinese marketing in world marketing is the birth of some marketing vocabulary with Chinese characteristics that can not be found on textbooks in Western countries. In “Chinese Marketing”, I summed up the core elements of Chinese marketing with Jin Huanmin’s teacher as several key words: interactive marketing, opportunity, sales volume, channel, promotion, shopping guide, planning, marketing and product. Not to say that Chinese marketing only focuses on these nine words, but rather that these terms are Chinese and are not even the original meaning expressed in western textbooks. It is because of these special marketing vocabulary that we find that even students who have marketed well in universities can not afford to go to the forefront because Chinese marketing is not branded in accordance with Western textbooks. There are some other Chinese proprietary vocabulary, such as distribution, deep distribution, terminal interception, terminal promotion, tally, second batch, accounting for positions. These words are in China