在全球化竞争越发激烈的当今社会,一个品牌如何能吸引消费者,并最终形成一定的品牌忠诚度,是每个企业追求的最高目标。脱离单纯为销售额而进行的市场营销行为,以消费者的内心认同感为切入点,搭建一个能 In today’s society where globalization is becoming more and more competitive, how a brand can attract consumers and eventually form brand loyalty is the highest goal pursued by every enterprise. Out of purely for sales and marketing activities carried out by the consumer’s inner sense of identity as a starting point to build a can