动漫作为流行文化的一个重要符号,在其起源和发展过程中,依托于大众媒介对其进行的广泛而深远的传播。在互联网时代,其传统播放模式受到了充分挑战的同时,改造成围绕打破常规媒介的点对点模式,进而演化成能够使全民参与播送和创作的新兴动漫文化流通结构,甚至影响到了动漫以外的生活方式。 Animation as an important symbol of popular culture, its origin and development, relying on the mass media to its extensive and far-reaching dissemination. In the Internet era, while its traditional mode of broadcasting has been fully challenged, it has been transformed into a peer-to-peer mode that breaks the conventional media and evolved into a new cartoon and cultural circulation structure that enables all citizens to broadcast and create, and even affects the lifestyle outside of animation .