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2012年,全球平板电脑产业发生了巨大的变化,预计全球出货量超过1.2亿,比2011年翻了一番;同时,中国平板电脑市场2012年继续高速增长,全年出货量将近6000万台。在出货量大幅上升的背后是产品性能、用户体验的突破和生态链的成熟。目前双核和IPS屏成为中低端平板电脑的标配,屏幕分辨率不断提升,四核的产品也开始陆续出现,“核”战争持续升温;与此同时,国产平板电脑的价格竞争也进入了更加白热化阶段,市场竞争的加剧导致产品同质化异常严重。如何找到正确的发展方向在市场中生存下去,并开拓属于自己
In 2012, the global tablet PC industry has undergone tremendous changes. Expected global shipments of more than 120 million, more than double the 2011; the same time, China’s tablet PC market continued its rapid growth in 2012, the annual shipments of nearly 60 million station. Behind the surge in shipments is the product performance, user experience breakthroughs and ecological chain maturity. At present, dual-core and IPS screens have become the standard of low- and medium-end tablet PCs with ever-increasing screen resolution and quad-core products starting to emerge one after another, with the war of “nuclear” continuing to heat up. Meanwhile, the price competition of domestic tablet PCs Entered a more intense phase, the intensification of market competition led to abnormal product homogeneity. How to find the right direction of development in the market to survive, and open up their own