编者按:公关(PR),虽然古已有“说客”之说,但成为一个行当或产业,却是近年间的事。中国加入 WTO 后,PR 业如何发展,尚看 PR 人搅动“三寸不烂之舌”,让“顾客”青睐并信赖才是。否则,“口惠而实不至”,别说兴旺难于上青天,连“牵手”也会成为“左手握右手”。 Editor’s Note: PR (PR), although ancient has been “lobbyist” said, but to become a business or industry, but it is something in recent years. After China’s accession to the WTO, PR industry, how to develop, still see PR people stir “three-inch non-rotten tongue”, so that “customers” favor and trust is. Otherwise, “lip service actually does not mean”, let alone prosperous and difficult to go sky and sky, even “hand” will become “left hand right hand.”