当前,企业市场营销活动在社会经济运行和企业管理实践中的作用越来越重要。企业市场营销工作的好坏,对企业来说将是一件生死攸关的大事。市场营销学也因此成为中职院校一门重要的专业课。由于市场营销实践性、专业性较强的特点,传统的“教师说,学生听”的教学模式难以适应,而案例教学法能够将理论与实践结合起来,对于培养学生分析问题与解决问题的能力至关重要。 At present, the role of corporate marketing activities in social economic operation and business management practices is more and more important. Enterprise marketing work is good or bad, for the enterprise will be a matter of life and death. Marketing has therefore become an important professional courses in vocational colleges. Due to the characteristics of marketing practice and strong professionalism, the traditional teaching model of “teachers say, students listen” is difficult to adapt to, and case teaching method can combine theory with practice, which is not only good for students to analyze and solve problems The ability is crucial.