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推动传统媒体与新媒体深度融合发展,是适应我国媒体格局深刻变化,提升主流媒体传播力、公信力、影响力和舆论引导力的必然诉求。我国媒体深度融合发展有着自身的行动逻辑,存在三大典型模式。目前我国媒体深度融合面临着“认识误区”、人才空缺、体制机制建设滞后、盈利模式不成熟、知识产权保护不力等问题,破解这些问题就必须深化传媒管理体制改革,推动媒体跨界融合发展;加强知识产权保护,建立健全以IP开发为核心的盈利模式;促进思想解放,打造新型传媒人才队伍;完善扶持政策,强化媒体融合发展的内生动力。
Promoting the in-depth integration and development of traditional media and new media is the inevitable appeal to adapt to the profound changes in the media landscape in our country and enhance the direct media power, credibility, influence and guidance of media in the mainstream media. The deep integration of media in our country has its own logic of action. There are three typical models. At present, China’s media integration is confronted with such problems as “misunderstanding ”, talent shortage, lagging institutional and institutional construction, immature profit model and weak intellectual property protection. To solve these problems, we must deepen the media management system reform and promote cross-border media convergence Development; strengthen the protection of intellectual property rights, establish and improve the profit model with IP development as the core; promote the emancipation of mind and create a new media talent team; improve support policies and strengthen the internal dynamics of media convergence and development.