化妆品电商新趋势来源:199it据艾瑞咨询数据显示,截至2012年,中国国内的化妆品总市场份额已超越2000亿元,其中网购交易额突破600亿元,与日本的化妆品零售总额基本持平。化妆品电商成为一批黑马,同时也给传统零售行业形成了猛烈冲击。众多新渠道商家的异军突起,也给化妆品行业注入了新的血液。 According to iResearch data, as of 2012, China’s total domestic cosmetics market share has exceeded 200 billion yuan, of which online shopping transactions exceeded 600 billion yuan, with Japan’s total retail sales of cosmetics basically the same. Cosmetics e-commerce to become a group of dark horse, but also to the traditional retail industry has formed a violent impact. The sudden emergence of many new channels of business, but also to the cosmetics industry has injected new blood.