设计艺术感在现实设计中是驱使消费者消费欲增高的要素之一,是吸引人的手段。作为设计方式的橱窗设计不浮于表面,回归原始的审美情结,渗透品牌文化的发展及以其为根本落脚点是现代艺术设计的发展趋势。文章通过在橱窗设计中对视觉审美学、构图的形式法则及符号学理论的研究运用,阐述了优秀创作作品的艺术特色及其艺术造诣所产生的实践价值。 Design sense of art in reality is one of the elements driving the consumer desire to increase, is attractive means. Design as a window design is not on the surface, return to the original aesthetic complex, infiltration of the development of brand culture and to take it as the fundamental goal is the development trend of modern art and design. Through the study and application of visual aesthetics, composition rules and semiotic theory in the window design, the article elaborates the artistic characteristics of outstanding creative works and the practical value arising from their artistic attainments.