深圳是我国改革开放前沿阵地,媒体融合是影响深远的传媒变革,在这里共论融合发展之道,是极有意义的事情。参加今天的论坛,我想起3年前的一次学术活动上。一位专家断言,传统媒体会很快消亡,新媒体将取而代之。事实上关于媒体发展的预测与争论,这几年一直不断。3年过去了,今天,呈现在我们眼前的是传统媒体和新媒体融合竞争、激荡共生,一批新型主流媒体正在形成,一个全新舆论格局正在形成。融合发展,成为传统媒体革新图存、 Shenzhen is the forefront of China’s reform and opening up. Media convergence is a far-reaching media revolution. It is a very significant event to discuss common development and integration here. To participate in today’s forum, I think of a scholarly activity three years ago. One expert asserted that the traditional media will soon die out and the new media will replace it. In fact, the forecast and controversy over the development of the media have been constantly rising in recent years. Three years have passed. Today, what is presented to us is the integration and competition of traditional media and new media. A batch of new mainstream media is taking shape and a new pattern of public opinion is taking shape. Integration of development, as the traditional media innovation picture,