政府公信力体现了公众对政府的信任程度,是政府工作的重要基础。随着新媒体成为公众接受信息的重要渠道,新媒体对于政府传播的方式和效果产生了重大影响,政府传播应该从多方面调整有助于公信力提升的策略,比如,立足传统媒体优势拓展新媒体平台;提升政府官员的新媒体素养;稳妥对待突发事件中的传播工作;政府发言人要坦诚面对媒体等。 The credibility of the government reflects the public’s trust in the government and is an important foundation for the government’s work. With new media becoming an important channel for the public to receive information, new media has had a significant impact on the ways and effects of government communication. Government dissemination should adjust its strategies that help enhance public trust in many ways. For example, based on the advantages of traditional media, Platform; improve the new media literacy of government officials; safe handling of the dissemination of the emergency; government spokesman to be honest with the media.